As technology grows and more people shop using their mobile devices, eCommerce web design trends have become one of the “trends to watch” for marketing and design / development people. They know that companies with online stores want to lead their industry and not just copy what their competitors are doing. Based on the numbers, eCommerce sales continue to grow and account for nearly 20% of total retail sales. In fact, eCommerce sales grew nearly 8% in the second quarter of 2022 alone, even in light of a looming recession. We expect this trend to continue and even accelerate over the next few years as people enjoy more choice and access.
Up to Date Trends for E-commerce
When looking at the evolving eCommerce landscape, it’s important to consider current eCommerce design trends as a basis, with new trends and design elements evolving as the technology to support it evolves. For example, artificial intelligence (AI), chatbots and algorithms are helping to create smart ecommerce website design trends where the user participates in creating their own personalized shopping experience. Everyone from Amazon to your local boutique can now have access to an enhanced digital ecommerce website optimized for the best shopping experiences for your customers.
Ecommerce Design Trends
When it comes to ecommerce design trends, we really look at them from two angles.
First, a simple and straightforward eCommerce design. Which, from a design standpoint, creates a spectacular eCommerce web design? And secondly, what are the development trends in ecommerce – what functional and coding processes are needed to make the design work smoothly. Let’s take a look at the design trends first.
Vertical menus to host Smartphones
In 2022 we are seeing much more creative uses of menus, mostly vertical menus. These look very stylish and original, but on a more practical note, they are much more functional on mobile devices.
With over 68% of users now visiting websites using smartphones and mobile devices, an eCommerce site is advised to consider optimizing their site’s flow so that it is as optimized for mobile devices and Vertical menus as possible. They are a way to do it. Create a visual attraction
People want to have fun! Ecommerce websites are adding more micro animations, augmented reality opportunities, branding elements, and special characters. The goal is to capture the user’s imagination and successfully guide them through the sales funnel, entertaining and engaging them. Plus, it keeps them coming back for repeat business.
Surprising or Unconventional designs
While unconventional designs have fluctuated in popularity in recent years, in 2022 they are leading the way. Companies want to be seen as pioneers and innovators, and unconventional designs let the user know that their user experience and product selection will be unique and second to none.
Emphasis on “green”
It will continue to emphasize “green” (sustainability, fair trade, environmentally friendly shipping and corporate responsibility), through materials, sourcing practices, shipping methods or impact statements. People want to do business with trading websites that share the same values and ethics. In fact, 50.9% of Amazon shoppers are opting for a slower delivery service so that the company can create a better environment for its delivery and warehouse workers. Less reliance on physical stores
After the pandemic, many companies have repositioned their business models to focus on e-commerce and rely less on their physical stores. Many people now shop, sort and shop online and use the “brick and mortar” location as a collection point. Trends in web design and e-commerce development
For all the best-designed eCommerce ideas, there are development considerations as well. Web design and development go hand in hand, so let’s take a look at a couple of web design trends that require a very strong development team to implement. Voice user interfaces that integrate AI
In 2022, innovative e-commerce sites are using voice user interfaces (VUIs) that allow users to interact with an app or mobile device via voice commands. This encourages users to shop hands-free. Quick loading of content for a better user experience
One of the big trends in eCommerce web design in 2022 is loading speed. With all the improvements in technology, loading time is still a critical issue. E-commerce landing page design trends
Let’s talk specifically about the home page for just a minute. In graphic design for e-commerce sites, the home page is more than just a landing page. It establishes the credibility of the company and highlights all important information.
So these are the latest trends in e-commerce design that are highly recommended to improve your business performance. Don’t forget to follow these ecommerce trends to enhance your business productivity.
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