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wilderness.org.au
The Wilderness Society website homepage designed by Digital4design
Nonprofit case study

The Wilderness Society

A conservation website built to turn readers into supporters.

Client
The Wilderness Society
Industry
Nonprofit
Platform
Craft CMS
Services
Craft CMS development, Content architecture, Responsive build, SEO structure
The brief

Giving Australia's forests and wildlife a louder voice.

The Wilderness Society works to protect forests and wildlife in Australia.

The team needed a site that tells strong stories about each issue and makes it easy for people to act, sign a petition or donate.

Platform & technology

Built with

Craft CMS
The challenge

What needed to change

Campaigns move fast, and the team needed to publish new issues, petitions and stories quickly without waiting on developers. Supporters also needed a clear path from reading about an issue to taking action.

Our approach

How we brought it to life

We planned a content structure around issues and campaigns, then built flexible campaign hubs in Craft CMS. Petition, advocacy and donation calls to action sit inside every story, and a newsroom and resource library keep the content fresh.

What we built

Key features

01

Campaign hubs

A content hub for each issue and campaign, easy for the team to manage in Craft CMS.

02

Ways to act

Petition and advocacy flows, with donation and supporter calls to action across the site.

03

News and resources

A newsroom and resource library for impact stories and updates.

wilderness.org.au
The Wilderness Society website page 1
wilderness.org.au
The Wilderness Society website page 2
wilderness.org.au
The Wilderness Society website page 3
The result

Every story leads to action.

Visitors can read about an issue and sign, share or donate in a few clicks, while the team publishes new campaigns on their own.

Craft CMS developmentContent architectureResponsive buildSEO structureCraft CMSCampaign hubsPetitionsDonations
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